Developer Relations

Digital transformation firms sell the meeting before the artifact. Engineering-led DevRel flips that: show the code, explain the tradeoffs, publish the docs, build the reference implementation, and earn trust before asking for the room.

Release Mode - Developer Relations Engineering

What I Do

Developer Relations Engineering

I build the technical content, reference implementations, and developer programs that make your product sticky with engineering teams.

Engineers Who Care About Product

I understand user experience, business impact, and product success. My work considers the entire product lifecycle, from developer experience to end-user value to business metrics.

Technical Content That Earns Trust

I write the docs, build the demos, and publish the reference implementations that developers actually use. No marketing fluff.

Developer Programs That Scale

I design and run developer programs, communities, and enablement initiatives that grow adoption without burning out your team.

AI-Focused Developer Enablement

I put developers first and treat AI as what it is: a powerful tool. Practical training, proven tools, and real results.

Why Work with Release Mode

I Listen to Developers and Communicate with Leadership

Led by Principal Consultant Lee Flannery

Developer Advocate Who Speaks Business

I can debug TypeScript with your senior developers in the morning and present DevRel ROI to leadership in the afternoon. Deep technical expertise meets clear business communication.

Veteran Developer Who's Worked with Teams of 1 to 200+

I understand what makes development teams productive and happy. I design programs that scale and communicate why they matter to business leadership.

Built for Developer Happiness

I design DevRel programs that fit your development workflow first, then explain the business value to stakeholders. Your team gets programs they love, leadership gets results they can measure.

Built by Developers, For Developers

I write code daily, understand real constraints, and build the reference implementations myself. Your developers get someone who actually gets it.

Ready to talk about solving your adoption problem?

Let's talk about how engineering-led DevRel earns trust with your developer community.